Thursday, November 18, 2010

Leveraging Facebook to help Flexx Content go Viral! | We need you!!

We have added 2 very cool features to flexxCOACH's Facebook Fan Page that makes it easier than ever to share our great content with your friends.  Hopefully they will do the same and our FB fan base will continue to grow!  As our FB fan base grows, we will continue to publish content on the fan page that drives them to landing pages that encourage them to 1) share their email address and 2) BUY!  For now, Facebook is like email on steriods because it offers integrated multi-media and people are paying attention to what flows through their "streams".  We need to capitalize upon this trend with all we've got as it's both free and effective!

But we need your help and daily involvement!

I have already asked you to become a fan of flexxCOACH if you are on Facebook.  I have also asked that you comment, 'like' and generally contribute in a quality way to our postings.  Whatever you say or do will be seen by your friends and, again, in the echo-chamber that makes FB the powerful referral medium that it is-- hopefully your friends are moved to contribute and share.  BTW- if you come across content you think is worthy of posting on our page, please send it my way!

With the 2 features I outline below, there are even more ways for you to help us 'fan the viral flame'!



Feature 1
There is now a YouTube tab on our fan page that makes available in FB all flexx vids we post to YouTube... including Light The Lamp without having to leave FB.  More importantly, when you click on this tab you will quickly notice that you can share on your facebook wall any video along with a headline message (with one click).   I ask that each week - when you rec'v a new LtL issue - that you make it a habit to go to FB and share the video along with a comment that provides additional color or commentary to what automatically shows up in the video title.  PLEASE DONT REPEAT THE TITLE.

 
Feature2
We have added a new polling app that also has terrific viral qualities.  Please participate in these polls when you see them in your stream.  Also, click on the poll tab when you are visiting the flexx fan page and see if the current poll is one you have participated in yet.  If not-- PARTICIPATE AND CLICK THE OPTION THAT ALLOWS YOU TO POST TO YOUR WALL.  Again, as your friends see this activity, some will be moved to do the same and that's how the viral flame gets fanned anew.


Marketing is about frequency and reach with quality messaging.   The more flexx comes across sport--minded parents, coaches and athletes, the more likely they will be to become a fan and engage with us.  As they engage and as we continue to dialog with them via FB and email (when they provide), they will become more likely to seriously evaluate our offerings.

No comments:

Post a Comment