Getting Exposure in your Markets

Marketing 101 is about frequency (# of times you hit em) and reach (finding them).  Now that we are in the peak buying season, there are many things you can be doing so as not to rely 100% on our email campaigns.  Here is a brief overview of possible actions you can take right now in order of priority (my opinion):

USAHockey Coaches Clinics-   Obviously coaches clinics is the ultimate 'fish in a barrel' scenario!  Level I through IV clinics are ideal for us.

1. Find out who is responsible for planning/executing these clinics within the USAH regions you cover.  There will be overlap with other reps b/c we have cut the US differently than USAH.  This means you can share the duties!
2. Reach out to these people and offer to do a flexxcoach presentation on powerful practice planning.  If they already have somebody scheduled to give such a talk, offer to power it with flexxcoach.  (We can determine how to execute the "powering" on a case-by case basis... but it will boil down to providing the presenter with a comp license if we feel they will execute or your doing some/all of the work if they aren't web savvy.)  If no web connection is assured, we can burn these to a demo disc.  

Tournaments in Your Area - while tourneys are a mixture of coaches and parents/players, there are ways you can leverage big tourneys to build frequency and reach!

1. Build a list of big tourneys within a reasonable drive from your home.  Start with the big rinks... go to their websites and look up the tourneys.
2. Reach out to the tourney operators and:

• Request a demo table.  They may try to charge us.   Attempt to push back.  If you must, try to barter.
• Ask if there is a coaches meeting, email, or any other admin event that accumulates coaches.  If so, ask if there are any opportunities to present our message
• Most tourneys have brochures /  ad books.   They may try to get you to advertise.   Again, we have zero budget for out of pocket expenses..   try bartering.

As we are able to grow our top line, we will be able to bring on a marketing staff who can/will execute these tasks in a centralized manner.  Who knows, perhaps I can find an intern (see prior post).  In the meantime, we need to appeal to your entrepreneurial instincts.  I hope these guidelines help!